Sounds drastic. Especially for content creators who may still need Tumblr for commissions while they find an alternative.
If you can swing it, here’s why:
I suspect that the December 17th deadline is so that Verizon/Yahoo can clean house and make Tumblr appealing to investors. This is a Q4/Q1 fire sale kind of thing. It makes a certain amount of business sense to make this change. Human-lead content curation (e.g. separating the CP from the legit) is expensive and time-consuming. I doubt they have the money for it. They already sold off Flickr. As a long-time Flickr pro user, I’m not pleased by the change and increase in pro account price, but I get it.
Investors are looking for a user base. User base is a prime attraction for investment or buy-out for a social media platform or application (I speak from experience as a co-founder of Rhinobird.tv).
Every account that is cancelled will be one less account in Tumblr’s user base for their pitch. I assume that there are millions of accounts with some percentage simply being abandoned accounts that haven’t been used in years. So cancelling one’s account on the way out the door won’t really matter unless the number of cancelled accounts reaches several hundred thousand at least.
If you decide to leave and cancel, then I also recommend sending a polite message to Tumblr staff, or tweet to the account about why you are leaving.
Finally, using Twitter to voice your concerns and thoughts about this issue will increase its visibility. They ain’t gonna like that. Media outlets that cater to tech entrepreneurs, and Silicon Valley types are going to be all over this.
I never ask for reblogs, but I will this one time.
From someone who’s survived MySpace, livejournal, deviantart, and fanfiction.nets’ content purges and bad policy updates, here’s some advice on how to get through tumblr’s recent bullshit:
– don’t knee jerk delete. I know it’s tempting to peace out immediately but hang on and do the other steps first. Out right ghosting and erasing everything is how fandoms die.
– archive everything on your blog you want to keep
– tell your followers how they can archive and keep your work too. A lot of fic and art were only saved from ff.net and lj because other people saved it first. If you’re cool with other people saving your work for them to personally keep, let them know this. You can absolutely discourage reposting but I really do highly recommend you allow people to personally save fic and art they like and are worried will disappear forever. Digital Dark Ages are a real thing.
– tell people where you’re jumping ship to. Give links. Keep that info up, even if you’ve left the site.
– go through who you follow and find out where else you can follow them. Save their work if they’ll allow it. It’s tedious as hell but if you want to keep up with people on here clicking on their page to check in is the best way to do it.
– support places like ao3. This is exactly why ao3 asks for donations a few times a year. They are a 100% anti-purging, judgement free, ad free non profit run by an elected board and protected by lawyers. Places like ao3 literally save fandom so please continue to support them and other similar archives. This is exactly why ao3 is so important.
Also, go read the source policies and official Tumblr statements in addition to user analyses and reactions. It’s important to keep abreast of developments over time; staying informed is your power in this situation. Memes and reaction posts are funny and are a useful way to vent / provide commentary, but some of them create an inaccurate picture of what’s happening and should not be taken as evidence on their own of what developments have happened.